Privacy Policy
Last Updated: July 26, 2021
Effective: August 27, 2021
Thank you for being part of our community at Tappity, Inc. (“Tappity”, “we”, “us”, or “our”) where we provide a safe and interactive place for kids to learn about topics they love and discover new ones. We know how much you care about protecting your and your family’s personal information, and we take your and your family’s privacy and safety very seriously.
We have prepared this privacy policy (“Privacy Policy”) to describe our practices regarding the collection, use, and disclosure of personal information through our website located at https://ww.tappityapp.com, the Tappity mobile application, and any of our other websites, applications, and online services that link to this Privacy Policy (collectively, our “Services”). It also describes your choices regarding use, access, and correction of your personal information. Additional terms and conditions may also apply to your relationship with Tappity, depending on how you choose to interact with us. Please read this entire Privacy Policy to make sure you fully understand it. You should also carefully review any other terms potentially applicable to your use of specific Services and confirm that you understand and agree to them before using such Services. This Privacy Policy applies only to information we collect, process, and use through our Services, and it does not apply to information that we collect through other channels, such as any website or application operated by a third party.
THIS PRIVACY POLICY CONTAINS IMPORTANT INFORMATION ABOUT THE COLLECTION, USE, AND DISCLOSURE OF PERSONAL INFORMATION FROM CHILDREN UNDER THE AGE OF THIRTEEN. PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE ACCESSING OR USING ANY OF OUR SERVICES. BY DOWNLOADING, ACCESSING, USING, AND/OR INTERACTING WITH ANY OF OUR SERVICES, YOU AGREE AND EXPRESSLY CONSENT TO OUR COLLECTION, USE, AND DISCLOSURE OF THE INFORMATION THAT YOU OR YOUR CHILDREN PROVIDE AS DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT DOWNLOAD, ACCESS, USE, OR INTERACT WITH OUR SERVICES.
We may update this Privacy Policy from time to time at our sole discretion. Any variations become effective on posting the updated Privacy Policy, and we will notify and obtain consent from a parent before collecting or using a child’s personal information for what we determine to be significantly new purposes. Your continued use of our Services following the publication of any amended Privacy Policy shall signify your acceptance of such amended Privacy Policy, except where we are otherwise required by law to seek your direct consent.
This Privacy Policy is incorporated by reference into the Tappity, Inc. Terms of Use located at https://ww.tappityapp.com/terms (our “Terms”) and subject to its provisions. Capitalized terms used but not defined in this Privacy Policy shall have the meanings ascribed to such terms in our Terms.
Table of Contents
Use of the Information We Collect
Disclosure of the Information We Collect
Marketing, Advertising, and Email Communications
How To Access, Update, or Delete Your Personal Information
Information We Collect
We collect personal information when you access or use our Services. As used in this Privacy Policy, “personal information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate a specific individual, such as a name, address, email address, or phone number. We do not consider personal information to include information that has been aggregated and/or de-identified so that it does not allow a third party to easily identify a specific individual.
A. Information You Provide
We collect information, including personal information, when you register with and log in to our Services, use our Services, or communicate with us. Categories and examples of information you may provide include the following:
Profile or contact information such as name, username, password, phone number, email address, and photo
App exercise information such as answers to background and educational questions, journal entries, drawings, photos, images, audio, and other data you or your child may post on our Services based on how you interact with our Services
Comments or messages regarding information or content provided by us or other users
Feedback or testimonials about our Services
Payment information such as name, credit card number, and billing address in connection with any purchases made directly through our Services
Other messaging information in connection with customer service requests and other correspondence
You may also provide information to be published or displayed (“posted”) on public areas of our Services or transmitted to other users of our Services or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we may enable you to set certain privacy settings for such information in your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
B. Information Collected Automatically, Cookies, and Related Technology
Certain information is automatically provided to us when you interact with our Services. The information we collect automatically helps us to improve our Services and to deliver a better and more personalized experience to you, including by enabling us to estimate our audience size and usage patterns and store information about your preferences. Examples of information collected automatically include the following:
Content interaction information such as content downloads, posts, playback information, and other usage data
Details of your visits to our Services such as traffic data, location data, logs, page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs), the routes by which you access our Services, and your use of any hyperlinks available within our Services
Information about your computer or other device and internet connection such as your internet protocol (IP) address, media access control (MAC) address, Internet service provider (ISP), operating system, browser type, language settings, location of your device or computer, version and time zone settings, and certain other information about features of your mobile device for which we will ask your permission
Device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures
We may also use device identifiers associated with cookies, web beacons, and similar technologies deployed on our Services as described below.
Cookies (or browser cookies). Like many online services, we use cookies to collect information. “Cookies” are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website or mobile application. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognizes those cookies. You can find out more information about cookies at https://www.allaboutcookies.org/. Cookies are widely used to make sites work, or to work more efficiently, as well as to provide information to the owners of the platform. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services.
Flash Cookies. Certain features of our Services may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Services. Flash cookies are not managed by the same browser settings as are used for browser cookies.
Web Beacons. Pages of our Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs). Web beacons are tiny graphic images with a unique identifier, similar in function to cookies, that are used to track online movements of web users. In contrast to cookies, which are stored on a user’s hard drive, web beacons are embedded invisibly in web pages.
We do not use, or allow our partners to use, automatically collected information, such as IP addresses, cookie identifiers, and other device identifiers, other than for purposes of supporting our internal operations, such as to provide children with access to features and activities on our Services, to customize content, and to improve our Services. We do not allow online behavioral advertising, sometimes called personalized advertising or tailored advertising.
C. Do Not Track Browser Setting
We do not currently respond to “do not track” signals from web browsers.
D. Information from Third Parties
We do not use third parties to serve ads on our Services or collect personally identifiable information about your online activities over time and across different websites.
E. Data Collection by Third Parties
Our Services may include links to other websites or services, such as to process online payments or create digital content. Personal information collected on other sites and services is subject to the privacy policy and practices of the third party providing such website or service and not this Privacy Policy. If you enter credit card information on our Services in connection with a purchase, that information is sent directly from your browser to the third-party service provider we use to manage credit card processing and we do not store it on our servers. For example, we may use the payment services of Stripe (https://stripe.com/) or Apple Pay (https://www.apple.com/apple-pay). For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to https://stripe.com/privacy or https://www.apple.com/privacy.
Use of the Information We Collect
We use the information we collect to:
Provide, administer, and facilitate your and your child’s use of our Services, including to display customized content, measure performance on activities, and send you updates on your child’s performance and interactions with our Services
Manage your account preferences and establish your profile and registration information
Personalize your experience while using our Services, including on various devices you use to access the Services
Enable users to participate in interactive features of the Services
Enhance our shows and features on our Services with content (e.g. images, audio, and videos) users actively submit and share such content with your permission
Communicate with you about your account and account activity and respond to inquiries
Process and fulfill any orders for products or services
Send you emails and newsletters about us, our Services, or other websites and services that may be of interest to you
Send you administrative messages and information, including about changes to the Services and updates to our Terms and Privacy Policy
Understand and analyze the usage trends, behaviors, and preferences of our users
Maintain, develop, support, and improve our Services and to develop new features and functionality
Enable user-to-user communication and interaction
Facilitate the technical functioning of our Services, including to respond to customer support inquiries, troubleshoot and resolve issues, secure the Services, and prevent fraud and abuse
Advertise our Services on third-party websites or mobile applications
Solicit feedback from users
Create aggregated statistical data that does not identify any specific person and that we can commercialize
Protect our rights, privacy, safety, or property, or that of our affiliates, you, or others
Provide other services or functions in any other way that you expressly authorize
Respond to requests from public and government authorities and perform any actions as may be required by applicable law
Disclosure of the Information We Collect
We will not share the personal information we collect with any unrelated third parties other than in the following circumstances:
Parents. Parents or legal guardians identified as such on the accounts of children have access to user information and history of the child user.
Public Posts. If you or your child posts information in a forum identified as public, that information may be viewed by other users of our Services or the public.
Third-Party Service Providers. We may share your information with individuals and third-party companies that perform services on our behalf, including for payment processing, order fulfillment, video conferencing, photo or video editing, scheduling, data analysis, marketing services, advertising services, email and hosting services, services that process and administer consumer surveys, and customer services and support. We may also share your information with third-party companies that we partner with to provide certain services to you in connection with the Services. Those partners’ collection and use of information are subject to their privacy policies and other terms.
Analytics and Data Enrichment Services. We use third-party analytics to help understand your usage of our Services and to improve our Services (e.g., Google Analytics). We may provide your contact information, registration information, technical information, usage data, or de-identified data to data enrichment services, which may match such information with publicly available database information, including contact and social information from other sources, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses. We use this combined information to communicate with you in a more effective and customized manner.
Marketing. We do not rent, sell, or share personal information about you or your child with other people or non-affiliated companies for their direct marketing purposes unless we have your permission.
As Required by Law and Similar Disclosure. We may access, preserve, and disclose your personal information or other account information if we believe doing so is required or appropriate to comply with law enforcement requests and legal processes, such as a court order or subpoena, to enforce our Terms, or to protect your, your child’s, our, or others’ rights, property, or safety.
Corporate Transactions. If we become involved in a merger, acquisition, bankruptcy, change of control, sale of some or all of our assets, or financing, your personal information may be transferred or disclosed in connection with such business transaction.
Aggregate or De-identified Information. We may share information in aggregated and/or anonymous form that cannot reasonably be used to identify any individual.
Consent. We may also disclose your personal information with your permission.
Data Security and Retention
We seek to protect your personal information from unauthorized access, use, and disclosure using appropriate physical, technical, organizational, and administrative security measures based on the type of personal information provided and how we are processing that information. Please be aware, however, that no information system can be guaranteed to be 100% secure, so we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to the Services over networks that we do not control, including the Internet and wireless networks. Except as expressly required by law, we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content.
We store the personal information we collect for as long as is necessary for the purposes for which we originally collected it, such as for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases, we retain personal information for as long as necessary to comply with our legal obligations, resolve disputes or collect fees owed, or as otherwise permitted or required by applicable law, rule, or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify a specific individual.
Marketing, Advertising, and Email Communications
Electronic Communications. We may, from time to time, send you electronic communications (e.g., email or text messages) regarding our products and services, or products and services we think you may enjoy. You can choose not to receive these emails by clicking the unsubscribe link in any email or respond appropriately to any text message. Please note that you may not be permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, orders from us, changes or updates to features of the Services, or technical or security notices.
Interest Based Advertising. We do not display any targeted advertising in the portions of the Services that are directed to children. We do not permit third parties to collect information about your use of our Services for the purpose of sending you targeted advertisements on other websites or applications. However, we may engage in interest-based advertising outside of our application to deliver online advertisements about our Services, and we may use third-party advertising companies to serve targeted advertisements on other websites, apps or services, including on Facebook, Instagram, and other social networks. These advertisements are not based on the personal information we collect from you or on your activities on our Services, though you may see one of these advertisements based on your activities on other websites or services.
How To Access, Update, or Delete Your Personal Information
You may update certain account information using your account. You may also contact us at privacy@tappityapp.com to update or delete your personal information.
We may not be able to delete information in all instances, such as information retained in technical support logs and other business records. We may retain information which has been de-identified or disassociated with personal identifiers such that it can no longer be used to reasonably identify a particular individual.
Children’s Privacy
The Children’s Online Privacy Protection Act of 1998 and its rules (collectively, “COPPA”) require us to inform you, as parents and legal guardians (“parents”) about our practices for collecting, using, and disclosing personal information from children under the age of 13 (“children”). It also requires us to obtain verifiable consent from a child’s parent for certain collection, use, and disclosure of the child’s personal information.
This section notifies parents of:
The types of information we may collect from children
How we use the information we collect
Our practices for disclosing that information
Our practices for notifying and obtaining parents’ consent when we collect personal information from children, including how a parent may revoke consent
All operators that collect or maintain information from children through our Services
This section only applies to children under the age of 13 and supplements the other provisions of this Privacy Policy.
A. Information We Collect from Children
We do not knowingly collect, use, or distribute personal information from children under the age of 13 without prior verifiable consent from a parent or guardian. As part of our Services, we provide interactive, educational content to children, some of which allows children to post information of their choosing. Such information may include answers to questions, journal entries, drawings, photos, images, audio, comments or responses to information provided by other users, and other data in connection with the educational content of our Services. While we endeavor to create content that does not encourage children to provide personal information, it is possible that the information children provide may include personal information. If we learn that children are providing personal information without your consent, we will take steps to notify you to obtain your consent or delete such information.
We only collect as much information about a child as is reasonably necessary for the child to participate in the educational activity in our Services, and we do not condition his or her participation in the disclosure of more personal information than is reasonably necessary.
B. Automatic Information Collection and Tracking
We use technology to automatically collect information from our users, including children, when they access and navigate through our Services and use certain features. The information we collect through these technologies may include content interaction information, details of visits to our Services, device information, device metrics, and cookies. For more information about our automatic information collection practices, including how you can opt-out of certain information collection, see above under “Information Collected Automatically, Cookies, and Related Technology.”
C. How We Use Children’s Information
We use the information we collect from children to:
Provide, administer, and facilitate your and your child’s use of our Services, including to display customized content, measure performance on activities, and send you updates on your child’s performance and interactions with our Services
Personalize your and your child’s experience while using our Services, including on various devices you use to access the Services
Enable your child to participate in interactive features of the Services
Enhance our shows and features on our Services with content (e.g. images, audio, and videos) that your child actively submits and share such content with your permission
Communicate with you about your account and account activity and respond to inquiries
Understand and analyze the usage trends, behaviors, and preferences of our users
Maintain, develop, support, and improve our Services and to develop new features and functionality
Enable user-to-user communication and interaction
Facilitate the technical functioning of our Services, including to respond to customer support inquiries, troubleshoot and resolve issues, secure the Services, and prevent fraud and abuse
Create aggregated statistical data that does not identify any specific person and that we can commercialize
Protect our rights, privacy, safety, or property, or that of our affiliates, you, or others
Provide other services or functions in any other way that you expressly authorize
Respond to requests from public and government authorities and perform any actions as may be required by applicable law
D. How We Disclose Children’s Information
We do not share, sell, rent, or transfer children’s personal information other than as described in this Privacy Policy.
We may disclose children’s personal information: to third parties we use to support the internal operations of our Services and who are bound by contractual or other obligations to use the information only for such purpose and to keep the information confidential; to law enforcement agencies or for an investigation related to public safety; if we are required to do so by law or legal processes, such as to comply with any court order or subpoena or to respond to any government or regulatory request; if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Tappity, our customers or others, including to protect the safety of a child; protect the safety and security of our Services; or enable us to take precautions against liability. If a child posts information in a forum identified as public, that information may be viewed by other users of our Services or the public. Additionally, if a parent opts to share content from the Services, we may provide the content via shareable links or otherwise permit the parent to share such content.
E. Accessing and Correcting Your Child’s Personal Information.
At any time, you may review the child’s personal information maintained by us, require us to correct or delete the personal information, and/or refuse to permit us from further collecting or using the child’s personal information.
You can review, change, or delete your child’s personal information by emailing us at privacy@tappityapp.com. To protect your privacy and security, we may require you to take certain steps or provide additional information to verify your identity before we provide any information or make corrections.
California Resident Rights
If you are a California resident, you have the rights set forth in this section.
A. Access
You have the right to request certain information about our collection and use of your personal information over the past 12 months. In response, we will provide you with the following information:
The categories of personal information that we have collected about you
The categories of sources from which that personal information was collected
The business or commercial purpose for collecting personal information
The categories of third parties with whom we have shared your personal information
The specific pieces of personal information that we have collected about you
If we have disclosed your personal information to any third parties for a business purpose over the past 12 months, we will identify the categories of personal information shared with each category of third-party recipient. If we have sold your personal information over the past 12 months, we will identify the categories of personal information sold to each category of third-party recipient.
B. Deletion
You have the right to request that we delete the personal information that we have collected about you. Under the California Consumer Privacy Act (the “CCPA”), this right is subject to certain exceptions. For example, we may need to retain your personal information to provide you with the Services or complete a transaction or other action you have requested. If your deletion request is subject to one of these exceptions, we may deny your deletion request.
C. Exercising Your Rights
To exercise the rights described above, you must send us a request that (1) provides sufficient information to allow us to verify that you are the person about whom we have collected personal information, and (2) describes your request in sufficient detail to allow us to understand, evaluate, and respond to it. Each request that meets both of these criteria will be considered a “valid request.” We may not respond to requests that do not meet these criteria. We will only use personal information provided in a valid request to verify your identity and complete your request. You do not need to have an account with us to submit a valid request.
We will work to respond to your valid request within 45 days of receipt. We will not charge you a fee for making a valid request unless your valid request(s) is or are excessive, repetitive, or manifestly unfounded. If we determine that your valid request warrants a fee, we will notify you of the fee and explain that decision before completing your request.
You may submit a valid request at the contact information described below. You may also authorize an agent (an “Authorized Agent”) to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.
D. Personal Data Sales Opt-Out and Opt-In
We do not sell your personal information and have not sold your personal information over the last 12 months.
E. We Will Not Discriminate Against You for Exercising Your Rights Under the CCPA
We will not discriminate against you for exercising your rights under the CCPA. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the CCPA. However, we may offer different tiers of our Services as allowed by applicable data privacy laws (including the CCPA) with varying prices, rates, or levels of quality of the goods or services you receive related to the value of personal information that we receive from you.
F. Other California Privacy Rights
California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us at privacy@tappityapp.com.
GDPR Disclosure
A. Legitimate Purpose
In respect of each of the purposes for which we use your personal information, the General Data Protection Regulation (“GDPR”) requires us to ensure that we have a legal basis for that use if you are within the European Union (“EU”). The legal bases depend on how you use our Services. This means we collect and use your personal information only where:
we need it to provide you the services we offer, including to operate Services, provide customer support and personalized features, and to protect the safety and security of Services;
it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services, and to protect our legal rights and interests; or
we need to process your personal information to comply with a legal or regulatory obligation.
We may also rely on your consent as a legal basis for using your personal information where we have expressly sought it for a specific purpose. If we do rely on your consent to use your personal information, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).
B. Controller
Tappity is the “Controller” (for the purposes of the GDPR) of your personal information. Our address is 1118 Chestnut Street, Suite 103, Burbank, CA 91506.
C. Data Storage
We store information about users on servers primarily located in the United States and we may also store such information on servers and equipment in other countries. If you are accessing our Services from outside of the United States, please know the data and personal information you submit may be transferred to and stored on servers in the United States or other countries.
D. Service Providers
We use a variety of third-party service providers to help us provide services related to our services. Service providers may be located inside or outside of the European Economic Area (“EEA”). We hold Data Processing Agreements (DPA) in place with all the third-party services, that guarantee that adequate safeguards are put in place with respect to the protection of such personal information as required by EU’s GDPR Data Protection policies. We do not sell personal information to third parties.
E. Your Rights
The people who provide us with any personal information have the following rights:
Right of access. The data subjects shall have the right to obtain from the controller confirmation that their data are processed properly and they shall have the right to access their personal data.
Right to rectification of information. The data subject shall have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning his or her.
Right to erasure (to be forgotten). The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her.
Right to restriction of processing. The data subject shall have the right to obtain from the controller restriction of processing where one of the following applies:
the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
Right to data portability. The data subject shall have the right to receive the personal data concerning him or her, which he or she has provided to a controller, and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided. Please have in mind that this right will not be enforceable to:
the third parties’ data that you have provided to the controller; and
the data that concern you, but have been provided to the controller by third parties.
Right to object. The data subject shall have the right to object to processing of personal data concerning him or her. You shall be able to object to the commercial communications submitting. You can exercise this right by contacting us at privacy@tappityapp.com and clearly express the right you want to exercise.
Changes to this Privacy Policy
This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your personal information, we will notify you by sending you an e-mail to the last e-mail address you provided to us (if any), and/or by prominently posting notice of the changes on our Services. You are responsible for providing us with your most current e-mail address. If the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you (if applicable) or thirty (30) calendar days following our posting of notice of the changes on our Services. These changes will be effective immediately for new users of our Services. Continued use of our Services following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
Links To Other Sites
Our Services may link to and may be linked by websites operated by other entities or individuals. Some of these websites may be co-branded with our name or logo. This Privacy Policy does not apply to, and we cannot always control the activities of, such other third-party websites. You should consult the respective privacy policies of those third-party websites.
Contacting Us
Please contact Tappity, Inc. with any questions or comments about this Privacy Policy.
By email: privacy@tappityapp.com
By phone: (510) 384-8049
By mail:1118 Chestnut Street. Suite 103, Burbank, CA 91506